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The apps take 25-⁠30% of a pickup order. Nobody drove anywhere.

You cooked it, you packed it, and you handed it across your own counter.

Pickup orders only. Keep the delivery apps for delivery and for discovery.

One of these has a driver in it. The other one is you, at the counter.

Read down both columns. The line that does not change is the one you pay.

ONE ORDER, THROUGH A DELIVERY APP

A delivery order

Commission the app takes25-30%
Who cooks itYou
A driver is dispatchedYes
Who hands it to the customerThe app's driver
What the commission buysDiscovery, a driver, the checkout

A pickup order

Commission the app takes25-30%
Who cooks itYou
A driver is dispatchedNo
Who hands it to the customerYou, at your counter
What the commission buysDiscovery, the checkout

The rate does not come down when the driver comes out of the order.1

100 pickup orders a month at a $35 average: $875 a month, $10,500 a year.

That is the commission on pickup orders you already get.

$875

A MONTH, AT 100 PICKUP ORDERS

$10,500

A YEAR, AT THE SAME VOLUME

COMMISSION ON PICKUP ORDERS, BY VOLUME

50 pickup orders

Average order$30
Commission a month$375
A year$4,500

100 pickup orders

Average order$35
Commission a month$875
A year$10,500

200 pickup orders

Average order$35
Commission a month$1,750
A year$21,000

At the average order and the 25% rate on our offer sheet.2

The same order, placed on your own site: 0% commission on it.

The tiles assume 45% order direct and the rest stay where they are.3

$394

A MONTH THAT STAYS

$4,725

A YEAR THAT STAYS

The kitchen tablet, a direct order sitting on the board with its status and its timer
THE ORDER
It lands on your own tablet, from your own site, on your own domain.
THE ACCOUNTS
Your hosting, your database and your domain, with every order in accounts under your name.

After the build, your only bill is your domain, about $15 a year, to your registrar.4

Pickup only. Keep the delivery apps for delivery. Nothing here replaces a driver network.

Keep the delivery apps. This is an argument about pickup, not about them.

The apps put you in front of somebody who has never heard of you, and they field a driver in twenty minutes.

Nothing here replaces a driver network. If most of your volume is delivery to new customers, the apps are earning their commission.

What owners ask when they read that.

All questions

Does this replace the delivery apps?

No. Keep the delivery apps for delivery. This is for your pickup orders, where you pay the same 25-30% and the apps add nothing. You use both.

Customers find us through the apps.

Keep the apps for discovery. This is for your regulars who already know you. Put a flyer in every bag: "Order pickup direct next time." Redirect the repeat pickup customers and you both save.

Take the pickup orders back, on a system that is yours.

We build yours first. If you do not want it, you owe nothing.